What I do
I design and build systems, tools and processes for making HTML email less of a pain.
That means I'll work with you and your team to optimise and improve on the tools already available to you, or propose new tools.
I sit somewhere between marketing and marketing ops; email development and dev ops; product design, brand design and system design.
I'll work on a single email template design and build, a big system infrastructure project – and most things in between.
…and what I don’t do
I'm not an email designer per se, but I work very closely with that role and understand what designers and brand marketers are looking for from email.